Privacy Policy

Hello! We are Acumenology Ltd. Here is how we protect your data and respect your privacy

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    This privacy notice explains the personal data we may collect about you when you visit our website or interact with us. It also sets out how we will store, handle and secure that data.

    We understand that there is a lot to go through and we hope that the information set out answers any questions you may have. It may be necessary to update our Privacy Policy from time to time, so please come back and check this whenever you wish.

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    Who we are and our role in your privacy

    We are Acumenology Ltd registered in England under company number 7012194, whose registered office is at 25 Ringford Road, London SW18 1RP.

    For the purpose of data protection legislation, we act as the 'Data Controller' of personal data. This means we determine how and why your data are processed. We are registered as a Data Controller at the UK Information Commissioner's Office.

    About this policy

    If you are an Acumenology customer or just visiting our website, this policy applies to you.

    The protection of your privacy and personal information is very important to us and so we make sure that not only do we have appropriate security measures in place, but that any other organisation we work with to provide a service also meets the same standard as us.

    This Privacy Notice explains in detail the types of personal data we may collect about you when you interact with us. It also explains how we'll store and handle that data and keep it safe.

    'Personal information' is data that relates to you and that identifies or can be used to identify you. This may be your name, address, email or other digital identifiers such as cookies or IP address.

    Your responsibilities
    • Read this Privacy Policy
    • If you are our customer, please also check the contracts between us: they may contain further details on how we collect and process your data.
    • If you provide us with personal information about other people, or if others give us your information, we will only use that information for the specific reason for which it was provided to us. By submitting the information, you confirm that you have the right to authorise us to process it on your behalf in accordance with this Privacy Policy.
    Third party links

    Our website and other documents you receive from us may contain links to third-party websites. Following these links may allow third parties to collect or share data about you. We are not responsible for these third-party websites and their privacy policies

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    Explaining the legal bases we rely on to collect and process your personal data

    We may use a number of different reasons under the data protection legislation for collecting and processing your personal data including:

    Contractual obligations

    In certain circumstances, we need your personal data to comply with our contractual obligations.

    For example: if you make a purchase from us, we will collect your payment card details to take payment.

    Legitimate interest

    In specific situations, we require your data to pursue our legitimate interests in a way which might reasonably be expected as part of running our business and which does not materially impact your rights, freedom or interests.

    For example: we will use your email address to contact you with relevant products and services we think might be of interest to you.


    In specific situations, we can collect and process your data with your consent.

    For example: when you tick a box to receive email newsletters

    Legal obligation

    If the law requires us to, we may need to collect and process your data.

    For example: we can pass on details of people involved in fraud or other criminal activity to law enforcement agencies

    You can change your mind!

    If you have previously given consent to our processing your data, you can freely withdraw such consent at any time. You can do this by emailing us at

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    Information we collect from you

    Personal data or information is any information about an individual that can be used to identify that person. Types of data wemay collect, use, store and transfer are:

    Identity and contact data

    Your name, company name, home and company address, telephone number, email address, billing address.

    Payment data

    Payment card details and details of products and services you have purchased from us.

    Data that identifies you

    Your IP address, login information, browser type and version, time zone setting, browser plug-in types, geolocation information about where you might be and operating system

    Profile data

    Your username and password, purchases or orders made by you

    Usage data

    Your URL clickstreams (the path you take through our site), products/services viewed, page response times, download errors, how long you stay on our pages, what you do on those pages, how often, and other actions...

    Marketing and communications data

    Your preferences in receiving marketing from us and your communication preferences. We will never share your data with a third-party without your explicit consent

    What about really sensitive data?

    We don't collect any "sensitive data" about you (like racial or ethnic origin, political opinions, religious/philosophical beliefs, trade union membership, genetic data, biometric data, health data, data about your sexual life or orientation, and offences or alleged offences) except when we have your specific consent, or when we have to comply with the law.

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    When we collect your information

    • When you create an account with us or sign in
    • When you make an online purchase
    • When you engage with us on social media
    • When you submit information via our website or other web form
    • Request to be contacted
    • Contact us with a question or request
    • Use our Services
    • Provide a testimonial review or comment
    • "Like", "Follow" or otherwise connect with or post to one of our Social Media Pages
    • Give us some feedback or evaluate our services
    • Cookies please see our cookie policy for more information
    • When you choose to complete any surveys, we send you.
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    How we use the information we collect

    Data protection law means that we can only use your data for certain reasons and where we have a legal basis to do so. We use different legal bases depending upon the purpose for collecting your data in the first instance.

    • For all data collected to sign up for a product and service such as a newsletter we process the data using Legitimate Interest, i.e. you are able to access an extensive range of information in exchange for supplying your information, and we have a relationship where the balance of benefit is in your favour. You always have a choice in the management of your data in this manner and can opt out of processing under this basis at any time.
    • Where you provide data in the course of a contractual agreement, we process your data under Contract, i.e. your data is necessary for the fulfilment of the service. Any additional contact, i.e. telling you about another product or service closely related to the product or service you have contracted is managed under legitimate interest.
    • Any secondary processing of your data, i.e. transfer to third countries, is managed under Consent

    Here are the specific reasons for which we process your data:

    Purpose or Activity Personal data that may be used Lawful basis of processing
    To deliver agreed services
    • Name
    • Email
    • Contact


    legitimate interest

    To manage our relationship with you
    • Name
    • Email
    • Contact


    legitimate interest

    legal obligation

    To provide consultancy or advisory services to you
    • Name
    • Email
    • Telephone
    • Contact


    To administer day-to-day operations
    • Name
    • Contact
    • Profile
    • Usage


    legitimate interest

    legal obligation

    Sending you emails, messages about new features, updates, content, products and services
    • Name
    • Email
    • Contact


    legitimate interest


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    Your privacy choices and rights

    Your choices
    You can choose not to provide us with personal data

    If you choose to do this, you can continue to use the website and browse its pages, but we will not be able to communicate with you without your personal data.

    You can turn off cookies in your browser by changing its settings

    You can block cookies by activating a setting on your browser allowing you to refuse cookies. You can also delete cookies through your browser settings. If you turn off cookies, you can continue to use the website and browse its pages, but Acumenology may not work as effectively.

    You can ask us not to use your data for marketing

    We will inform you (before collecting your data) if we intend to use your data for marketing and we will never pass on your information to third parties without your consent.

    Your rights

    You can exercise your rights by sending us an email at

    You have the right to access information we hold about you

    This includes the right to ask us information about:

    • The categories of data we're processing
    • The purposes of data processing
    • The third parties to whom the data may be disclosed
    • How long the data will be stored (or the criteria used to determine that period)
    • Your other rights regarding our use of your data

    We will provide you with the information within one month of your request, unless doing so would adversely affect the rights and freedoms of other (e.g. another person's confidentiality or intellectual property rights). We'll tell you if we can't meet your request for that reason.

    You have the right to make us correct any inaccurate personal data about you
    You can object to us using your data for profiling

    We may use your data to determine whether we should let you know information that might be relevant to you (for example, tailoring emails to you based on your behaviour).

    You have the right to port your data to another service

    We will give you a copy of your data so that you can provide it to another service. If you ask us and where it is possible, we will directly transfer the data to the other service for you.

    You have the right to be 'forgotten' by us

    You can do this by asking us to erase any personal data we hold about you, if it is no longer necessary for us to hold thedata for purposes of your use of Acumenology.

    You have the right to lodge a complaint regarding our use of your data

    Please tell us first, so we have a chance to address your concerns. If we fail in this, you can address anycomplaint to the UK Information Commissioner's Office, either by calling their helpline or as directed on theirwebsite at

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    How secure is the data we collect?

    We have physical, electronic, and managerial procedures to safeguard and secure the information we collect.

    Please remember:
    • You provide personal data at your own risk: unfortunately, no data transmission is guaranteed to be 100% secure
    • You are responsible of your username and password: keep them secret and safe!
    • If you believe your privacy has been breached, please contact us immediately at
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    Where do we store your data?

    The personal data we collect is processed at our offices in London and Riga and in any data processing facilities operated by the third parties we use.

    By submitting your personal data, you agree to this transfer, storing or processing by us. If we transfer or store your information outside the EEA in this way, we will take steps to ensure that your privacy rights continue to be protected as outlined in this Privacy Policy.

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    How long do we store your data?

    We will stop actively using and delete any personal identifiable information about you within 12 months from the last time you were in contact with Acumenology. If agreed by a separate contract, we will delete your personal data from our archives no later than 6 years or as agreed with you in a separate contract.

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    Third parties who process your data

    Acumenology may from time to time share your personal data with third parties in order to ensure the services required work well. When we do this, we will ensure that your data is shared only when necessary and, according to the safeguards and good practices detailed in this Privacy Policy

    The third parties can include external companies who act as our partners, suppliers, insurers and agencies but only where they meet our standards of data and security.

    We only share information which allows us to provide their service to us or facilitate them providing our services to you. These may include third parties who provide IT and system administration, HR, marketing and financial services.

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    How we use cookies

    We use cookies. Unless you adjust your browser settings to refuse cookies, we (and these third parties) will issue cookies when you interact with Acumenology. These may be 'session' cookies, meaning they deletethemselves when you leave Acumenology,

    or 'persistent' cookies which do not delete themselves and help us recognise you when you return so we can provide a tailored service.

    How can I block cookies?

    You can block cookies by activating a setting on your browser allowing you to refuse the setting of cookies. You can also delete cookies through your browser settings. If you use your browser settings to disable, reject, or block cookies (including essential cookies), certain parts of our website will not function fully. In some cases, our website may not be accessible at all. Please note that where third parties use cookies, we have no control over how those third parties use those cookies.

    Further details can be found in our Cookie Policy

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    Queries & complaints


    If after reviewing this Privacy Policy, you have any questions, complaints or privacy concerns, or wouldliketo make any requests in relation to your Personal Information, please send an email to us


    If you're not satisfied with our response to any complaint or believe our processing of your information does not comply with data protection law, you can make a complaint to the Information Commissioner's Office (ICO) using the following details:

    Address: Information Commissioner's Office, Wycliffe House, Water Lane, Wilmslow, Cheshire SK9 5AF

    Telephone number: 0303 123 1113