ANET 360


Francis Kodak Design Lab – An award-winning design and innovation consultancy offering virtual reality immersive training to improve road safety.

Founded by Ferenc Boroczky and with offices in London and Budapest, Francis Kodak Design Lab is an award-winning design and innovation consultancy. Using a unique blend of business strategy, technology, gamification and creative know-how, the company offers world-class training experiences.

Ferenc’s mission to make our roads safer and he has created anet360 – a virtual reality and immersive learning platform designed to improve road safety for those who drive for their occupation.

This course can help improve driver reaction time by 20% and reduce training costs by 50%. Combining machine learning, traditional training methods and 360-degree immersive video technology, it simulates everyday driving situations to help students improve their skills and, ultimately, help make our roads safer.

In June 2019, anet360 was selected as one of the top 50 companies to watch in the UK by the Creative Industries Council.


With innovation being at the heart of the business, Ferenc’s main challenge was to validate the product through partnerships to establish traction and demonstrate product market fit


Highly experienced Business Adviser, Raj Tandon worked one-to-one with Ferenc to truly understand the business objectives, get clarity on developing the business offering and messaging, stay focused and give highly valuable advice and support.

To support Ferenc’s ambition to build partnerships with companies and technology providers, Raj helped Ferenc find new business partners and revamped their pitch deck substantially, leading to more conversations with potential future investors.


In partnership with road transport consultancy Transformation Ltd, Ferenc has now launched the UK’s first Immersive Driver CPC consortium, to help companies offer smartphone-based immersive learning experiences to drivers earning their certificates.

Francis Kodak Design Lab’s are also working with Tobii Pro on their next innovation – to design unique solutions using an eye-tracking device.


“The London Business Hub and their knowledgeable and experienced advisers can help your business achieve your goals and get clarity on your messaging. The work we have done with Raj has helped us enormously to do just that, and the result – we have been selected for an exclusive pitch session for an accelerator program in Duisburg, Germany!”